Is Abortion Considered The Taking Of Human Life Philosophy Essay

Is Abortion Considered The Taking Of Human Life Philosophy Essay An abortion refers to the premature termination of a pregnancy. (Thiroux Krasemann 2009, p254). Many ethical issues arise from abortion, however the main ones to be discussed are regarding whether or not abortion is considered the taking of human life, and whose decision is it to determine whether or not they should be permitted. Ultimately, the most significant concepts surrounding abortion relate to the Value of Human Life and The Principal of Individual Freedom. The Value of Life refers to the idea that our lives are a basic possession. Every person experiences their own lives in a unique way, and no-one can truly live anothers life. Each individual must be treated as unique, however this does not discard the concept that ending of a human life cannot be justified, rather it is believed it should not be ended without very strong justification. Consequently, it is deemed morally wrong to end a persons life against their will. The Principal of Individual Freedom basically states that as individuals, we must possess the freedom to choose our own ways and means of being moral within the framework of the other four principals. Because no person or situation is exactly like another, there must be some freedom for those people to deal with these different circumstances in a manner that best suits them (Thiroux Krasemann 2009). Pro-Life and Pro-Choice There are two extreme views concerning abortion, and these are the ones of pro-life (against abortion), and pro-choice (permit abortion). The first view is that of Pro-Life, who ultimately believes that the conceptus has an absolute right to life, and this is where the Value of Life Principal arises. There are certain key stages in the conceptuss development which reinforce this belief, these include the following; By the third week, the embryo is developing various parts and a week later its heart begins to beat. Continuing to week five, divisions of the brain occur and the development of eyes and limb buds appear. By the seventh and eight week, sexual characteristics can be recognised, there is some lower brain anatomy and the fetus has developed some reflex reactions. Therefore, since ultimately their genetic view that life begins at conception, abortion is associated with murder, as it is the act of taking human life. Pro-lifes arguments are based on the value of life, that is, the right to life is absolute, especially the right of unborn life and its innocence. Thus, every unborn child should be regarded as human and receive all rights deserved from the moment of conception onwards (Thiroux Krasemann 2009). Whether we believe that the fetus is a person or not, its debatable that a woman has some sort of ethical responsibility to the fetus. Also, abortions further along in the pregnancy are even more heavily concerned with the assumption of taking a human life because they feel there is something very human about the fetus as its development has continued (Ethics of Abortion 2010). There are a number of other issues concerning abortion, for instance, the medical and psychological effects of abortion on women are harmful, the dangers of pregnancy are almost irrelevant because of technological advances therefore abortions are unnecessary, there are alternatives to an abortion such as adoption, and the belief that women must accept full responsibility for their actions and innocent life cannot be sacrificed if they fail to do so through their own carelessness. Even when it comes to rape, destruction of innocent unborn human life is still not justified. (Thiroux Krasemann 2009, p262). Pro-life believe that if women want complete control over their body, then control should include using contraceptives to avoid unwanted pregnancies. Therefore, if a woman fails to use these measures and falls pregnant, she must bear the responsibility and consequences for her actions, rather than sacrificing human life (Women Issues 2010). The second extreme view is that of Pro-Choice, who are greatly in favour of abortion on request by the woman. Pro-choice believe that woman have absolute rights over their bodies, and the conceptus is part of a womans body until birth. (Thiroux Krasemann 2009, p272). Therefore, how can the conceptus be considered a human life before birth? This is where The Principal of Individual Freedom arises, where people should have a choice to determine what is best for them in their own circumstances. The argument continues with concerns of those fetuss which have been diagnosed with deformities, and therefore pro-choice believes that deformed children should not be brought into the world because of their burden on the health care system and ultimately society. This is also relative to children who are unwanted. Why bring a child into the world who is unwanted? What benefit does that place on the mother and also society? Especially if a woman is potentially an unfit mother, what kind of life would that leave for the child? (Thiroux Krasemann 2009). Adoption is considered an alternative to abortion by pro-life, however adoption is not always a solution and certainly are not as honourable as depicted. There are a number of adoption agencies that are down-right inhumane and surely no place for young children. In addition, when pregnancy results from rape or incense, the woman should never have to go through the birth because of the circumstances of the conception. Forcing a woman to go through the pregnancy as a result of such a violent act will just cause more psychological harm, and the child may be neglected and a reminder of the trauma endured (Women Issues 2010). It is difficult to relate to why people choose abortion if you dont have personal experience, or are personally associated with someone who does, therefore who are you to say they cannot have one? Pro-life are basically asking us to consider real life situations rather than vote on abstract potentially uninformed beliefs. (The Sydney Morning Herald 2010). Ultimately, abortion must be totally a matter of the womans choice and private decision and no one else should be able to interfere (Thiroux Krasemann 2009). Utilitarianism Applied to Abortion Utilitarianism refers to the ethical theory that everyone should perform that act or follow that moral rule that will bring about the greatest good (or happiness) for everyone concerned. (Thiroux Krasemann 2009, p42). When concerning abortion, it would seem to best apply the rule-utilitarianism, which refers to setting up a series of general morals and rules which can be applied to every moral question based, and when followed, yield the greatest good (Abortion: Ethical Analysis 2010). When this is applied to abortion, it can be argued that abortion is a completely ethical entity that will provide the most amount of happiness for the majority of people. This is reinforced by the statistics from the related newspaper article, which states, A survey of 1050 Australians investigating attitudes to early and late abortion published in the Medical Journal of Australia shows remarkably strong public support for women being able to access abortion at all stages of pregnancy, including after 24 weeks. (The Sydney Morning Herald 2010). An example of this view, is relative to a woman who may end up being an unfit mother to a child. If a 16-year old drug-addict were pregnant, would it not be in everyones best interest protect the child from the possibility of psychological and physical abuse, and ultimately a suffering lifetime? Pro-life views the situations concerning the fetus, where an abortion causes pain to the fetus and ultimately results in killing. However, from a utilitarian viewpoint, this focus on the fetus is unnecessary because its believed that the suffering involved can be avoided by an early abortion, that is before the fetus can develop the capability to undergo pain. Generally, the suffering of the fetus cannot be considered a strong argument against abortion (Utilitarian Org. 2010). In contrast, another view of utilitarianism is that the future life of the fetus would have had a probable balance of happiness over suffering, which is a definite argument against abortion, although not a dominant one. Another contrasting aspect is concerned with population size. If population decreases, utility will prescribe reproduction in order to increase it once again. This would create a shift will create the greatest of happiness to the most people. In this case, utility will generally oppose abortion. As a result of the views of a utilitarian, a general prescription either for or against abortion is extremely difficult to justify, as each case has its own significant and specific features (Utilitarian Org. 2010). Kants Categorical Imperative Kants Categorical Imperative basically emphasises that an act is immoral if the rule that would authorise it cannot be made into a rule for all human beings to follow. (Thiroux Krasemann 2009, p58). This is the belief that an act is considered to be moral solely because it adheres to a rule, therefore creating some sort of moral authority (Inquisitive 2010). A relative aspect of this theory concerns killing another human being. According to Kant, a person cannot kill another person being without violating a moral absolute. Therefore, killing is immoral and contradicts the Categorical Imperative, because essentially the meaning of life is to live (Thiroux Krasemann 2009). Kant also believes there must a universal morality that must be capable of being applied to every situation without exception (Inquisitive 2010). When Kants Categorical Imperative is applied to abortion, it is looking for the moral authority. According to this theory, Kant would state that, abortion is murder, rather than if you have an abortion, you are committing murder. However, Kant also believes in Good Will, which emphasises in doing the right thing, and consequences are irrelevant (Inquisitive 2010). Therefore, who is it to say that abortion is not doing the right thing under certain circumstances? In a number of different circumstances, as noted before, there are a number of situations where abortion may be the best and/or right thing to do. This may be relevant to women who are in danger if they continue with the birth, and the safer option would be to have an abortion. However, through this theory it is believed that if we condone abortion, then we are ultimately suggesting that killing is moral. Consequently, Kant is in favour that killing is moral and only under extreme consequences can it be justified (Thiroux Krasemann 2009). Conclusion In conclusion, the issues surrounding abortion are vast and there will always be those strongly opposed and in favour of the practice of it. With Kants Categorical Imperative, if everyone considered that abortion is moral, then we are condoning that essentially murder is moral. However, this encroaches on the rights we have as humans. Ultimately we believe we have control over our own bodies, therefore, who is it to say what we choose and believe is the best in our own interests? In my personal belief, I am ultimately on the side of pro-choice, as there could be detrimental effects if it ever became illegal. From a moral view, it is seen to be killing another person, however, there are certain circumstances that abortions are necessary or would be the best option concerning those involved. Especially with the circumstances of rape, I believe no one has the right to force an unwanted pregnancy that resulted from a traumatic experience. In addition, The Principal of Individual Freedom has the most effect as we all have our individual lives and what we consider to be most beneficial to us, should ultimately be established and not influenced or forced otherwise.

A Good Man is Hard to Find Essay -- essays papers

A Good Man is Hard to Find Virtue and â€Å"the grandmother† If you were to ask someone what their definition of a happy life would be, they would probably give you an answer like, â€Å"having fun.† This is completely untrue in Aristotle’s terms. According to Aristotle, for a man to lead a happy life he must learn each of the intellectual virtues, and practice each of the moral virtues throughout his life. These moral virtues are justice, courage, temperance, magnificence, magnanimity, liberality, gentleness, prudence, and wisdom. With so many virtues to constantly abide by, a man cannot know if he has led a happy life until his life is nearly finished. In the story â€Å"A Good Man is Hard to Find,† by Flannery O’ Connor, the question is raised whether the grandmother has achieved a state of happiness according to Aristotle’s terms at the time of her death. The answer is no, because she is a person who is dishonest, cowardly, and unwise. Of all the virtues, honesty is practiced the least by the grandmother. Honesty is defined as â€Å"The capacity or condition of being honest; integrity; trustworthiness† (Honesty). There are several examples of the grandmother’s dishonest and untrustworthy actions. In the beginning of the story, â€Å"The grandmother didn’t want to go to Florida† (O’ Connor 1106), so she made up false excuses to try to persuade her family to take her to Tennessee. â€Å" his fellow that calls himself The Misfit is aloose from the Federal Pen and headed toward Florida. I wouldn’t take my children in any direction with a criminal like that aloose in it’† (O’ Connor 1106). On the way to Florida, the grandmother notices an old house she visited as a child. When she wants to stop and re-visit the house, the grandmother tells the... ...n the story, (honesty, courage, and wisdom) none of the virtues are abided by. Although there are six other virtues, all of the virtues must be abided by in order to achieve happiness. Besides, if the grandmother doesn’t abide by the three virtues represented in the story, this leads one to believe that she doesn’t abide by any of them. In conclusion, the grandmother does not lead a happy life in accordance to Aristotle’s theory of happiness. Bibliography: Works Cited â€Å"Courage.† The American Heritage College Dictionary. 3rd ed. 2000. â€Å"Honesty.† The American Heritage College Dictionary. 3rd ed. 2000. O'Connor, Flannery. "A Good Man Is Hard to Find." The Story and Its Writer: An Introduction to Short Fiction. Ed. Ann Charters. 5th ed. Boston: Bedford/St. Martin's 1999, 1106-1117. â€Å"Wisdom.† The American Heritage College Dictionary. 3rd ed. 2000.

Death in Emily Dickinsons Because I Could Not Stop for Death and I Hea

Death in Emily Dickinson's Because I Could Not Stop for Death and I Heard a Fly Buzz When I Died Emily Dickinson's two poems, "Because I Could Not Stop For Death" and "I Heard A Fly Buzz-When I Died," revolve around one central theme, death. Though the two do centralize around the theme of death they both have slightly different messages or beliefs about what is to come after death. By discussing both of the poems and interpreting their meanings, the reader can gain a fuller understanding of the message Dickinson is trying to send to her audience and a greater feel for what may lie ahead in the afterlife. When Dickinson writes in her first line, "I heard a fly buzz when I died," it grasps the reader's attention by describing the moment of her death. After reading the first stanza the reader can almost hear or sense the feeling of the fly buzzing in such a still and quiet room. The contrasting sounds of the noisy fly and the stillness in the air draw the reader deeper into the poem. The image created by this contrast is like the color white on the color black. It stands out immen sely and catches the reader's eye. After the first stanza the reader is in full knowledge of the death of the poet. The second stanza reads, "The eyes beside had wrung them dry, and breaths were gathering sure for that last onset, when the king be witnessed in his power." This stanza deals with how God is brought upon by the speaker?s death. Onlookers surround the dead body and seem to be look...

History of Aluminum Essay

Aluminum as a metal came to its existence only 200 years ago. However, Dmitry Eskin noted that almost 2000 years ago, Pleny the Elder â€Å"mentions a strange, light, and silvery metal in his Historia Naturalis which might indicate that aluminum may have been discovered accidentally and then forgotten† (Eskin 2008, p. 1). Citing the work of Pleny the Elder, Eskin puts it: â€Å"One day a gold smith in Rome was allowed to show the Emperor Tiberius a dinner plate of a new metal. The plate was very light, and almost as bright as silver. The goldsmith told the Emperor that he had made the metal from plain clay. He also assured the Emperor that only he, himself, and the gods knew how to produce these metal from clay. The emperor felt immediately, however, that all his treasures of gold and silver would decline in value if people started to produce this bright metal of clay. Therefore, instead of giving the goldsmith the regard expected, he ordered him to be beheaded† (p. 1). The existence of this young metal was established by an Englishman H.  Davy in 1808 which he called â€Å"aluminium,† but this name was later changed to Aluminum (USA). Thus, both aluminium (U. K. ) and aluminum continues to be use to call this metal. Nevertheless, it was not until 1825 that pure aluminum was extracted by the Dane N. C. Oerested, though actually, he was only able to produce tiny amounts. Eskin pointed out that between 1827 and 1845, the German F. Wohler â€Å"developed the first process to produce aluminum powder by reacting potassium with anhydrous aluminum chloride† (p. ). It was also Wohler who determined some physical properties of aluminum such as its density which according to Eskin, â€Å"appeared to be the most remarkable characteristic of the new metal† (p. 1). Citing the description of Jules Verne about this newly discovered metal in his â€Å"From the Earth to the Moon† in 1865, Verne wrote: â€Å"This valuable metal possesses the whiteness of silver, the indestructibility of gold, the tenacity of iron, the fusibility of copper, the lightness of glass. It is easily wrought, is very widely distributed, forming the base of most rocks, is three times lighter than iron, and seems to have been created for the purpose of furnishing us with the material for our projectile† (p. 2) By 1854, a French chemist by the name of Henri Etienne Sainte-Claire Deville improved the method used by Wohler which facilitated the aluminum commercial production that resulted to the dropping of price from approximately $1200 per kilogram in 1852 to just about forty dollars per kilogram in 1859. But aluminum’s price remained costly for voluminous use. Not long when Charles Martin Hall discovered an inexpensive method for the aluminum production. Mary Bellis noted that extracting pure aluminum was not easy as it is never found free in nature. This difficulty made aluminum a precious metal during this period, but with Martin hall’s invention of aluminum processor which was patented in 1888 had made aluminum processing easy that brought aluminum price down to an even lower at eighteen cents a pound (Bellis, Mary). According to the American society for metals, aluminum is the most â€Å"abundant metal in the earth’s crust† (ASM, ASM International Handbook Committee 1990, p. 35) was a development of this century. It derives its name from the Latin alumen meaning bitterness. The ASM International stated that aluminum was first exhibited in 1855, but it was difficult to obtain during this period that it was more expensive than gold. During this time, companies producing aluminum had difficulty attracting buyers due to its high cost at $2 a pound. It was only after one manufacturer discovered, it made good, inexpensive tea kettles that the price declined at cents a pound, and by the 1900 it was down to 32 cents per pound (p. 35). Production of aluminum however, was low until World War II, but in 1963, the aluminum industry which was undreamed of during the 1900, employed 35, 970 people in 951 plants with payroll of $221, 567,000. Thus in the first seven months of 1968 alone, more than 412,000 Mg (450 tons) of aluminum were cast in the United States. John Gilbert Kaufman and Elwin L. Rooy pointed out that the first important market for aluminum were the castings following the commercialization of the Hall-Heroult electrolytic reduction process (p. 1). Kaufman and Rooy stressed that at first application were merely â€Å"limited to curiosities such as house numbers, hand mirrors, combs, brushes, tie clamps, and decorative lamp housings that emphasized the light weight, silvery finish, and novelty of the new metal† (p. 1). Furthermore, Kaufman and Rooy cited that cast aluminum cookware was invented and was a welcome alternative to cast iron and brass pots, pans, and kettles (p. ). As the production of aluminum increases, its cost steadily declined, and by the end of the 19th century, â€Å"important engineering application became economically viable† (p. 1). From this point onward, the use of aluminum in some industry features prominently. Kaufman and Rooy stated that the use of aluminum played important role electrification. Aluminum was well suited to the electrification demand of a low-density, corrosion resistant, and high-conductivity wire and cable. Aluminum was also suited to transmission towers and cast installation hardware, and was also in demand to automotive pioneers who â€Å"sought innovative materials and product forms to differentiate the performance and appearance of their products† (Kaufman & Rooy, p. 1). More importantly, Kaufman and Rooy noted that when the Wright Brothers succeeded in powerful flight, engine and other parts in cast aluminum â€Å"represented the beginning of a close collaboration with what would become the aviation industry† (p. 1). The earliest design rules for aluminum structures according to Randolph Kissell and Robert L.  Ferry were developed at Alcoa around 1930 and were used â€Å"to design the aluminum deck and floor beams installed on the Smithfield street Bridge in Pittsburg in 1933 (Ferry 2002, p. 217). After the publication of the American Society of Civil Engineers of an article entitled â€Å"Specification for Structures of a Moderate Strength Aluminum Alloy of High Resistance to Corrosion† in 1952 and similar other publications in 1956, major aluminum producers led by Alcoa as the number aluminum producer, followed by Reynolds and Kaiser began to developed structural design books for their product (Kissel & Ferry, p. 17). From this point on, aluminum has become important components of the construction manual series which included the following: Section 1: Specifications for aluminum structures; section 1A: Commentary on Specifications for Aluminum Structure; section 2 Illustrative Examples of Designs; Section 3: Engineering Data for Aluminum Structures; and, section 5: Specification for Aluminum Sheet Metal Work in Building Construction (p. 18). From its humble beginnings, the use of aluminum has evolve from simple curiosities such as house numbers, combs, pins, and other small items made from aluminum, to become an important material in almost business industries from automotive to aero space industry, to construction industry. Below is a classification table for aluminum which characterizes its description and its properties.

Globalization and Its Effects on Mexico Essay

Mexico has the size and assets which could contribute to wealth and prosperity within their borders. The nation has the second longest border with the United States, significant oil resources, and the 11th largest population in the world. Mexico underwent all the necessary free market changes to help support globalization despite initial resistance, but they are yet to complete the interior microeconomic makeover they drastically need. Mexico has many things working for them but continue to underperform when it comes to global power and economy, China out performs Mexico for low-cost manufactured goods and India is often the target for outsourcing jobs and services over Mexico (Biggs, Shiess). After sustained pressure from the United States and the International Monetary Fund, Mexico decided to change their global economic stance to one that supports the free market. They changed their economy to one based upon exports, they eliminated most tariffs while lowering others, attracted foreign direct investment and private state assets, and finally reduced government spending. These steps were taken at an effort for Mexico to join in on the economic benefits of globalization, but Mexico only finished half of the necessary adjustments necessary for economic prosperity. (Biggs, Shiess) Many residents of Mexico may blame their problems on issues such as the drug cartels, the lack of quality jobs, or lack of foreign investment. Although these ideas may contribute to the problems that control Mexico, they are not the true reason. After Mexico completed their globalization efforts by using the ideas of macroeconomics, they had only completed half the necessary adjustments to truly co mpete as an economic superpower in the world today.(BBC News) Mexico has failed in great part due to their stubbornness and interior corruption to evolve their nation from that of an above average Latin American Economic power, to that of one on par with most European nations, China, India, and the United States. The second half of the puzzle that Mexico is missing relies heavily on the ideas of microeconomics. Mexico never created the level playing field for companies within their country and is greatly powered by monopolies which ruins an economy due to lack of competition and innovation. For Mexico to begin to succeed in the free market needs to put resources into banks, education(specifically on technology), mechanisms which will support collaboration between competing companies, and most importantly new laws to disallow the monopolies which control Mexico’s economy. (Biggs, Shiess) Until these steps are taken Mexico remains a country which can be overwhelmingly difficult to do business in, which turns away the majority of investors, and people looking to expand companies into different countries. It is not a good sign when according to the International Finance Corporation Mexico ranks 75 out of 183 countries in the world for â€Å"ease of starting a business†. (IFC) Around the year 2000 when the globalization movement was fully set in motion, Mexico was going through an extreme change in their political stance as well. This was a major problem for Mexico, even though the economic changes which were drastically needed were happening outside Mexico’s borders it is a very difficult task of changing their political institutions at the same time of changing economic institutions. Mexico continues to stand where they are rather than take a step back to allow for future gains, for example Mexico continues to rely on their state owned oil giant Pemex instead of bringing in new companies and investors for an attempt at innovation and competition in their oil industry. (Biggs, Shiess) Until Mexico decides to take a small hit and clean house in regards to their current internal economic stance companies will continue to avoid Mexico at all costs. Startup companies need stability in a political and economic system, and until Mexico is willing to offe r that and put in place fair trade laws, better tax laws, and economic regulations they will continue down the same road. Mexico is greatly reliant on their petroleum exports; this has been called the Resource Curse by many experts. The problem lies in that when they started to nationalize their oil resources, they needed foreign investment to refine petroleum into oil as they lacked the local funds to do so themselves. This results in some economic benefits due to other countries purchasing crude oil for themselves, but the process remains to be quite draining on what could be the road to economic prosperity. Mexico needs to mine the crude oil, export it to outside nations where they can refine it and then re-import it as gasoline. (Biggs, Shiess) The biggest problem that their fossil fuel dependence will bring upon Mexico is that the country is relying on the industry, and because demand and prices are high Mexico has no reason to start new industries. Oil is a fossil fuel and resources are diminishing, and when they are gone Mexico will not be in even rougher shape than they are currently. Mexico is at the crossroads when it comes to their economy and what direction those in power want to take the country in. As of right now the globalization efforts have helped the Mexican economy but due to lack of funds and a change in political scenery at the same time Mexico was unable to fully capitalize on the free market. They may have helped their trading relationships with outside countries, but not enough was done within their own borders to disallow corruption and monopolies. Mexico is stuck in place until they take the necessary short term economic downfall to get the full rewards from globalization. With the constant changing of political motives, problems with drug cartels, and corruption the chances of new businesses starting up is slim. Without new businesses to inspire competition the economy will continue to rely upon oil to sustain the country’s economy, but eventually the oil resources they have will run out and lead to ultimate turmoil within Mexico. Works Cited Biggs, Cate, Ami Shiess, Kelly Korenak, Linda Chang, and Laura Neumeister. â€Å"World Savvy Monitor.† World Savvy Monitor. Ed. Anita Trachte. The World Savvy Board, Aug. 2009. Web. 17 Oct. 2012. . â€Å"Mexico Country Profile.† BBC News. BBC, 09 Apr. 2012. Web. 17 Oct. 2012. . â€Å"Doing Business in Mexico – World Bank Group.† Doing Business in Mexico – World Bank Group. International Finance Corporation, 2012. Web. 17 Oct. 2012. .

Gardasil Critique Essay Example | Topics and Well Written Essays - 500 words

Gardasil Critique - Essay Example But is Gardasil all that it is cracked up to be After all, even when vaccinated, there is still a 30% incidence of cervical cancer. Not to mention, it has been reported that the vaccine will not protect against or treat infections in women who have already had infections with HPV -16, -18, -6, and/or -11. FDA Administrator Dr. Andrew von Eschenbach said the vaccine will have "a dramatic effect" on the health of women around the world. This vaccine is supposed to have a lot of side effects as well. Few incidents in the past have raised few concerns regarding this vaccine. As of 22 May 2007, 7 Victorian schoolgirls from Sacred Heart Girls' College were briefly hospitalized after receiving an injection of the Gardasil vaccine and were taken to the Monash Medical Centre. One was temporarily paralysed. Health authorities do not believe that these are directly related to the vaccine. Talking about major concerns, the first concern is that Gardasil may result in an increased number of cases of a cancer precursor among patients who are already infected by one of the four targeted HPV types when they're given the vaccine; and whose immune systems haven't eliminated the virus from their bodies, the AP reported. Secondly, any advantage provided by the vaccine in protecting against the four targeted HPV types could be offset by infection by the numerous other HPV types that aren't affected by the

Tata International Marketing Analysis Essay Example | Topics and Well Written Essays - 2500 words

Tata International Marketing Analysis - Essay Example In developing countries like China, India, and Brazil the demand is a great demand for small cars, where the reason is that the majority of the population belongs to the mid-class and prefer small cars rather than highly expensive luxury cars (Enderwick, 2012). Similarly, the rise of oil imports in the developed countries like US has lead to higher demand for fuel efficient cars. This has somehow promoted small car models, which are highly fuel efficient and cost effective (Enderwick, 2012). This study will give a detailed analysis of Tata Motors Company in order to understand how much enterprise is successful in its ultra-low cost car brand â€Å"Tata Nano† (McLoughlin & Aaker, 2010). The analysis will evaluate Tata Nano’s international marketing strategy with respect to the global market segments. The learning objectives in the study are to understand the position of Tata Nano market and to know how Tata Motors is compelling with its International marketing strategies (Kotler, 2009, pp.46). Background to Tata Motors Tata Motors is one of the major car manufacturing companies of Tata Group, the most recognized group in the Indian conglomerate market. The group is present in 85 countries across the world with a workforce population of 300,000 people working at the same time (Weihrich & Cannice, 2010). The Tata Group has founded 98 companies working in different market and business segments. All of this shows that The Tata Group is a leading benchmark in the Indian stock market and it is with a unified presence in the world’s multinational spectrum (Weihrich & Cannice, 2010, pp.103). Tata Motors is one of the stemming companies of the Tata Group. Along with the manufacturing of different car segments like trucks, trailers, and passenger cars, Tata Motors had found a distinctive recognition in India especially in passenger cars like Tata Nano (Akhanov et al., 2009). The car has become popular just because of its Ultra-Low Cost feature. It has touched the hearts of million Indians, who love the car just because of its cheap and easy to afford characteristics. Tata Motors holding a 15-20 percent share in the Indian passenger car market has stabilized a good position domestically, but due to low international sales volume the brand is weak in the global market domain (Akhanov et al., 2009). Analysis and Assessment of Tata Nano Theory of Blue Ocean Strategy â€Å"In a market there are two formats of industries, red oceans and blue oceans. Red oceans are old industries present with conventional norms and settings in the market while blue oceans are untouched market segments, where there is a space to adjust new products with new trends† (Kim & Mauborgne, 2005). Practice It was the fiscal 2008 when Tata Motors launched Nano on a global stage. The launch ranked the car to the World’s cheapest cars category, where it got available in the price US$2,230. This was the first time that India retrieved such cheapest ca r, which included all the features of a brand new car with the drastic attribute of affordability (Pride & Ferrell, 2011, pp.652). The Nano brought lots of expectations for Tata Motors, where the effort has been to promote it in the European corners. In this respect, the company follows extensive growth strategies to bring the car on the International market segment, where there is a need to understand the global low-cost